Handcrafted quality from Morocco 

Moroccan rugs are made by skilled Berber women in the Middle Atlas Mountains of Morocco, where the technique has been passed down through generations. Each rug is unique, as they are hand-woven and often made from various textile remnants of wool and cotton, giving them their distinctive appearance.

Due to manual hand-weaving and hand-knotting, variations in size, texture, and color shades may occur. These differences are part of the rugs' charm and authenticity – and it is precisely these imperfect, handmade details that make them so special.

Whether you desire a minimalist Beni Ouarain rug or a colorful Boucheroite rug, you will receive a piece of authentic Moroccan craftsmanship that not only adds aesthetics but also a sense of warmth and history to your home.

Beni Ouarain – Classic and timeless elegance

Beni Ouarain rugs are among the most popular Moroccan rugs, known for their soft wool, simple patterns, and timeless aesthetic. These rugs are traditionally woven in a natural cream color with black or dark lines, giving them a stylish and minimalist expression that fits perfectly with both modern and classic interiors.

These rugs are made from recycled textile remnants of wool and cotton, giving them an extra soft and comfortable texture. The natural fibers make the rugs warm and comfortable, making them an ideal addition to both the bedroom and the living room.

Beni Ouarain rugs add a calm and harmonious atmosphere to the home and work just as well as an elegant floor rug in the living room as a decorative wall hanging. Their neutral colors and geometric patterns make them versatile, so they can be integrated into both minimalist and more classic interiors.

Boucheroite – Colorful and playful 

If you want a colorful and artistic rug, a Boucheroite rug is an obvious choice. Boucheroite rugs differ from traditional Beni Ouarain rugs by being made from recycled materials, such as cotton, wool, and textile remnants. This sustainable approach means that each rug is completely unique in its pattern and color composition.

These rugs are created with a sustainable approach, where Berber women repurpose fabric from old clothes and textiles. This gives the rugs a very special expression, where every color, every stripe, and every detail tells a story.

Boucheroite rugs are characterized by lively colors, asymmetrical patterns, and an experimental style that gives the home a personal touch. They are perfect for a bohemian-inspired decor but also work as a contrasting element in more subdued surroundings.

Both Beni Ouarain and Boucheroite rugs are created with great care and respect for the materials used. This means that each rug is unique, and no two rugs will ever be alike.

Moroccan rugs as part of your decor

Moroccan rugs are incredibly versatile and can be used in many ways in the home. They not only add warmth and comfort to the floor but can also be used as wall hangings, bedspreads, or to create a cozy atmosphere in a corner of the home. In the living room, a Moroccan rug can serve as a natural focal point, tying the furniture together and creating a soft contrast to hard floors. Under the dining table, it adds an elegant element, while in the bedroom, it provides a luxurious, warm feeling underfoot as the day begins and ends.

Find your unique Moroccan rug at No78

At No78, we have carefully selected our Moroccan Beni Ouarain and Boucheroite rugs, so you can find a rug that fits perfectly with your home. Each rug has its own story and is created by skilled artisans in Morocco, making them unique works of art that can last for many years.

We hope you will love the story embedded in the material and craftsmanship as much as we do. Visit us online or in our store to experience the full range of handmade Moroccan rugs – and find the rug that speaks to you.

See our entire selection of rugs and runners here