to Lulu – a hotel (riad) in the old city Medina in Marrakesh

For the past two years, No78’s founder, Saha Sol – in close collaboration with local artisans and specialists – has been working on the interior design, development, and construction of a 7-room hotel in the heart of Marrakech 🏗️

The project has been interdisciplinary, involving the integration of engineering, construction, carpentry, installations, and design – from the initial ideas to the final details. Throughout the process, collaboration with local artisans has been a central part of the journey.

The result is à Lulu — decorated with a foundation of minimalist Danish design combined with authentic Moroccan craftsmanship and traditional materials from Morocco ✨

The hotel will open for bookings by Easter 2026 🗓️

We will share more about the project and process as we approach the opening.